Design Brief: Peachtree Station

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Project Description

In its inaugural year, iDiploma was incredibly successful in “consultivation” work (consult + innovation) where we invited members from the Mount Vernon community to bring a problem or opportunity to be workshopped in a 90 minute design thinking session. The partners we had for those sessions left with plausible and implementable solutions, and our learners became much more comfortable with their design thinking muscles. This year, we committed to incorporate even bigger and longer term projects via “Design Briefs” that anyone in the community can generate. Essentially, we’re creating a pool of potential projects that are not out of a textbook or dreamed up by a teacher, but instead projects that are generated out of need in the community.

Innovation Diploma has received a handful of Design Briefs in the past few months. One particular brief rose to the top because of the scale and potential impact on the community. This opportunity, provided to us by Jeff Garrison from S.J. Collins Enterprises, has us concepting site plans for an outdoor community space that will be part of a larger high-end retail complex anchored by Whole Foods. This development, which sits on 11 acres, has the potential to change the landscape and the community, which is why we are so excited to be part of this incredible venture.

Project Details


S.J. Collins Enterprises


  • Ethnographic research
  • Observation
  • Design Thinking
  • Project Management

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