Design Brief: AT&T Foundry

Project Description

A group of four students were given a design brief from AT&T Foundry that had them gathering user-based insights on the ideal way to surface video content to customers. Through multiple modes of empathy and discovery work, the team distilled insights and discovered patterns that helped them ultimately create a mid-rez prototype for their client. The team pitched their prototype to ten members of AT&T and the Foundry and were met with high praise: “This is better than a lot of the $100k market research projects I’ve seen come in.” The AT&T Foundry team is currently taking the prototype to their design teams to build it out even further.

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